Cooperativa Agricola Integral Peña Roja are a smaller co-op that work with a larger union of cooperatives, Fedecocagua, to help market and sell their coffee abroad. In return, they get extra investment and support as well as access to services such as agronomists that work directly with the union. In this manor they can maintain the traceability and character of their coffee and share the expertise that larger groups have access to as well as increase their network for best practices and issues fighting diseases. The co-op also provide a free nursery for children under eight in their community.
The Manager of the cooperative is Anacelto Martinez and his son, Mynor, is the head agronomist. From a start of 22 people, the cooperative now encompasses 67 men and 14 women producers.